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品牌故事

品位科技 人文时尚

  • SUMDEX誕生於1989年,致力數位行動與商務需求的解決與創新。數十年來精准掌握科技脈動,預見並堅信科技終將走入生活的理念,為風格獨具的你,打造屬於自我的時尚品位,以人文感性與溫度,展現獨一無二的個人主張。
  • 包,不僅是可隨行的收納容器,也是尋找自我的親密旅伴!我們將人文時尚的品牌基因,注入「輕、簡、實」的工藝堅持,讓你不論是在城市間的移動,或是出外旅行,都可以享受工作,樂在生活。

品牌沿革表

  • 1989  SUMDEX誕生
  • 2000  SUMDEX預見科技終將走入生活的趨勢,提出「We’ve got it in the bag」創意概念,同年
          SUMDEX品牌登陸中國大陸市場,開設首家百貨專櫃
  • 2001  率先針對女性客層推出女性電腦袋,領導全球電腦袋市場時尚化風潮
  • 2005  在臺灣新地標誠品信義旗艦店設立專櫃,提出「科技生活化」的品牌主旨
  • 2008  全面進入歐洲及亞洲3C通路,進駐BEST BUY\FNAC\MEDIA MARKT等國際3C連鎖
  • 2009  進駐中國市場超過400家蘋果授權零售店,優質零售店市占超過90%
  • 2010  推出SUMDEX品牌圖騰「Freebird」為品牌形象註入人文與科技融合的理念
  • 2011  強勢登陸天貓、京東商城全面啟動電子商務新紀元
  • 2012  SUMDEX提出「品味科技 人文時尚」品牌精神,創造生活與科技的新時尚
  • 2014  SUMDEX攜手亞洲新銳設計師王志弘推出全新品牌標識,進入人文時尚新格局
  • 2016  SUMDEX官網全新視覺上線

THE SUMDEX STORY

Taste of Technology, Culture oriented Fashion

  • Founded in 1989, SUMDEX commits to digital mobile innovation and resolves business needs. For decades, SUMDEX accurately grasps the momentum of technology, foreseeing and firmly believes that technology will eventually enter into everyday life. Customized unique taste of fashion, tailored for distinctive individuals! With culture, sensibility and passion, interpreting a characteristic of your own.
  • Bags are not only a storage container that accompanies us, but also intimate companions of finding one's inner self! We instill the "Lightweight, Clean and Practicality" craftsmanship into our brandname's nature of culture oriented fashion. So, whether you are moving between cities or traveling abroad, you will enjoy your work while enjoying your life

BRAND HISTORY TIMELINE

  • 1989  SUMDEX is founded
  • 1995  SUMDEX enters into North America through Consuming Electronics and Computer channels
  • 2000  SUMDEX envisions trends in technology that will enter into daily life soon, thus intro duces
         the creative concept of "We've got it in the bag". In the same year, SUMDEX brand landed into
         mainland China market and opens its first boutique shop
  • 2001  Being a pioneer of Women's laptop bags, leading global fashion trend for female de
         mographics
  • 2005  SUMDEX shop opens in Taiwan's new landmark-Eslite Xinyi flagship store. Highlights our
         brandname spirit of "Technology blended Lifestyle"
  • 2008  Widely distributes in Europe and Asia through Consuming Electronics and Computer
         channels, enters into internationally known chains such as BEST BUY \ FNAC \ MEDIA
         MARKT
  • 2009  Enters more than 400 Apple Authorized Resellers, and have an overwhelming 90% + market
         share at Apple Premium Resellers in China
  • 2010  Launches SUMDEX icon "Freebird" to inject the brandname concept of "Culture and
         Technology integration"
  • 2011  Grand entrance in Tmall and Jingdong starts a new era of e-commerce in China
  • 2012  SUMDEX announces, "Taste of Technology and Culture oriented Fashion" brandname spirit,
         creates the fashion trend of a new lifestyle blended with technology
  • 2014  SUMDEX collaborates with Asia's cutting-edge designer Wang Zhihong, launches our new
         brand identity towards a new avenue into the culture oriented fashion
  • 2016  Launches new on-line visual on SUMDEX's official website

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